Pigoots is a platform where you can purchase or invest in locally crafted products, also known as 'KM-0.' These include exclusive items such as cavas, wines, beers, coffees, and more, all with limited releases.
My mission was to develop a memorable logo and identity for the Pigoots project. I aimed for a fun, simple, and smart identity that maintains a strong connection to the product's roots. The client suggested incorporating a woodpecker symbol, inspired by the values it represents.
The ideal solution seamlessly blends concepts of proximity and craftsmanship while exuding an air of exclusivity, appealing to investors seeking a distinctive product.
